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Shenzhen security company
Visit:280次   Date:2020-03-17
Since its establishment, Zhongjun Junhong Security Service Co., Ltd. Shenzhen Branch has always attached importance to the establishment of a corporate image and brand building, implemented a brand strategy, and gradually formed a Shenzhen security brand with its own characteristics through continuous improvement and innovation.

Corporate brand is not only a symbol, a symbol of a product, but also a comprehensive reflection and reflection of the enterprise, product and cultural form. For this reason, implementing brand strategy and building brand influence has become one of the main tasks of corporate leaders, and the key to the success of marketing.

Since its establishment, the company attaches great importance to the establishment of a corporate image and brand building, accurately grasps the brand positioning, actively explores and builds the brand value system, and constantly innovates the road of brand promotion. It has launched various forms of brand logos in different periods and established adaptation The brand value system in different eras has played a positive role in company development and business promotion. The company actively develops the brand system, further establishes the Shenzhen Security Service Co., Ltd. brand system, strengthens the practice and explores the new mode of combining branding with normalized management and centralized promotion of key projects, and gradually forms the brand of “security service experts around you”. The new concept, and after several years of vigorous promotion and marketing, the Shenzhen security brand awareness and reputation have been continuously improved. The Shenzhen Security Service Co., Ltd. ’s human security, intelligent security, network alarm, armed escort, transportation facilities and security training The development of big business has played a positive role. It has laid the foundation for consolidating and expanding the security service business of party and government agencies, financial enterprises, key units, major projects, and landmark buildings such as Shenzhen Center Building and Shenzhen World Financial Center.

Building a brand value system
According to Philip Kotler, an American marketing authority, "a brand is a name, a noun, a symbol, or a design, or the sum of the above, and its purpose is to differentiate its products or services from other competitors." Brands are one Kind of "visual language". It transmits certain information to consumers through certain patterns and colors to achieve the purpose of identifying brands and promoting sales. The brand logo itself can create brand awareness, brand association and consumer brand preferences, which in turn affects the quality embodied by the brand and the brand loyalty of the customer. A successful brand logo can not only give people a beautiful enjoyment, but also can give customers a sense of trust.

According to the implementation steps of the brand system construction plan, after completing the upgrade and optimization of the brand system, a series of work was carried out around the update and promotion of the logo: First, the company's new version of the VI system application specifications, vehicle identification, building environmental identification, office Make necessary application updates for supplies, business supplies, etc .; Second, update and revise one by one for a variety of promotional materials and media such as corporate brochures, product manuals, corporate brand image series of promotional videos, exhibition halls, foreign official websites, and WeChat public platforms. Through the implementation and implementation of these tasks, we are fully prepared for the next stage of brand promotion from an all-round and multi-level perspective.

Strengthen brand promotion
Brand promotion can increase the visibility of the company and make the public more aware of the company and its products. In order to survive, today's enterprises must fight their own brands. Only by letting more people understand the company can the company develop, have vigor, and be invincible. With the official release of the country ’s first security legislation, the “Regulations on the Management of Security Services,” the megatrend that the state-owned capital ’s monopoly in the security market has been broken has forced us to think that in an environment of increasingly fierce market competition, we have a Brands generally known and recognized by the society are the intangible assets of security companies, the intangible competitiveness of the market, and are conducive to the sustainable development of enterprises.

For many years, the company has always insisted on brand promotion as the focus of work, formulated the brand construction and development plan according to the company's development goals, detailed the annual brand promotion implementation plan, and has done a lot of work. The first is to make full use of various security exhibitions organized by the industry executive department and industry associations to actively promote brand promotion and business promotion. The second is to make full use of industry communication platforms and academic discussion opportunities to actively participate in security sponsored by industry associations and other organizations. Various types of exchange activities, such as the Summit Forum, the Straits Forum, the Alarm Operation Forum, and the Escort Technology Forum, spread the brand value of Shenzhen Security; the third is to timely grasp the favorable opportunity of external media promotion and use effective events to carry out effective brand promotion. In recent years, several media interactive activities have been organized including Shenzhen Security Service Co., Ltd. BMW cooperation project signing ceremony, Expo security project media conference, and corporate manager media interviews, which have greatly enhanced Shenzhen Security Service Co., Ltd.'s corporate image and social impact. The fourth is to adhere to the brand marketing strategy of simultaneous promotion of foreign media and self-media, adhere to the use of industry authoritative print media platforms such as "China Security", "Security and Technical Defense", "Intelligent Building", etc., while providing security services through Shenzhen Limited website and WeChat Since the public platform and a series of media, brand culture transmission and business referrals.

Help convey brand connotation
Large-scale public events have a wide range of influences and involve many people. They have also received a lot of attention from higher-level departments and various media. For enterprises, it is a very rare opportunity to enhance the value of their own brand with the influence of major events. For the company, the 2010 Shenzhen World Expo, various events organized by the China Security Association, and the company's 30th anniversary theme activities are all the best opportunities to enhance brand value and convey brand strength. In this regard, the company actively prepared and carefully planned, and organized and held a number of large-scale external public relations such as the 2010 World Expo Customer Rendering Conference Large-scale Event, Expo Media Press Conference, Customer Concentration Appreciation Event, Shenzhen Security Service Co., Ltd. 30th Anniversary Theme Event activity. During the period, he also actively participated in various industry exhibitions, forum discussions, training seminars and other large-scale activities within the industry. With the help of text, video, multimedia and other promotional methods, he introduced Shenzhen's comprehensive, comprehensive, one-stop security to the outside world to the maximum extent. Brand service advantage.

In recent years, with the company's increased investment in technology and product research and development in areas such as intelligent transportation, intelligent security, and networked alarms, scientific research and innovation have achieved considerable development, and more than 30 software copyrights and products have been obtained in the field of intelligent transportation. The test report and national patent certificate have successively developed a series of core products of independent brands such as intelligent transportation equipment, home network smart cameras, alarm HD hard disk cameras, etc., which has greatly enhanced the company's traditional security business technology content and strengthened the company's core competitiveness. . In this regard, in the process of brand planning and promotion, the company more closely follows the development concept of strong technology and enterprises, further extends the value of brand culture, and strives to actively reflect Shenzhen Security Service Co., Ltd.'s "innovation-driven, transformation and upgrading" in the process of brand promotion. And sustainable development "strategy and business philosophy. Interpret the brand connotation of the new era with more high-end, scientific and high-quality service concepts, and provide strong brand support for the company's various business upgrades and developments.

Contact us
Tel:0755-32997717
Contact:Mr.Hu
Mobile:13510650295、15323775377
E-mail:402489612@qq.com
Website:www.sz-zjjh.com
Add:Room 1006, ECO International, Zhongxi, Baoan District, Shenzhen

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